JAZZ BY URBANDALE

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Jazz Homes by Urbandale Construction required a new name and branding for a condominium development in Kanata, Ontario, Canada that was to be marketed towards people between the ages of 25 to 40 years of age.

 

After extensive research regarding the target consumer, I presented a number of names for the new development before Jazz was chosen. I also provided much of the ad copy and names for each condominium model.

 

The next step was to create a logo that could be used to identify this campaign in magazines, newspapers, e-mail advertisements and on billboards. 

 

Once the final version of the logo was approved, I laid out approximately three advertisements per week for different publications and the billboards for the building site.