HEAVENS TO BETSY

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After the proprietors explained to me the unique flavour of the merchandise that they intended to carry, I realized exactly what they needed to establish their presence along a street with many other store fronts competing for attention.

 

I first suggested the secondary name of the store, “NIC NAC BONANZA”, in order to identify what the store was all about and then proposed a colour scheme that would stand out from other retail stores in the area.

 

Shown here are the store front window and overhead signage.